GALA to hold Advertising Law seminar in Lima on Friday, October 25, 2019

Advertising & the New Peruvian Healthy Food Law:

Warning Measures, Experiences in the Region & its Implementation in Peru

The ALoft Hotel, Lima

 October 25, 2019

8:30 - 9:00 a.m.    Registration & Breakfast

9:00 - 9:45 a.m.    PERUVIAN CASE: ¿Has it been difficult to begin the implementation of the Law?

Panelists:

• María Elena León, LAIVE S.A. Quality Manager (Peruvian dairy company)
• Dr. Abelardo Aramayo, Technical Secretary of the Commission for the Control of Unfair Competition of INDECOPI

Moderator:

• Dafne Ramos, Partner - Allende & García Law Firm - Perú

9:45 - 10:30 a.m.   EXPERIENCES IN THE REGIÓN: Analysis of the "Pros" and "Cons" in Ecuador and Chile

Panelists:

• Jaime Mantilla Compte, Partner, Falconi Puig Lawyers (Ecuador)
• Ariela Agosin, Partner, Albagli Zaliasnik Law Firm (Chile)

Moderator:

• Paula Fernández Pfizenmaier, Partner, RANDLE Legal Lawyers (Argentina)

10:30 - 11:15 a.m. CHALLENGES IN ADVERTISING: How to make use of advertising phrases in food products?

Panelists:

• Angel Garganta, Partner, Venable LLP (USA)
• Jeffrey A. Greenbaum, Partner, Frankfurt Kurnit Klein & Selz PC (USA)

Moderator: 

• José Antonio Arochi, Partner, Arochi & Lindner (Mexico)

11:15 - 11:30 a.m. VISION OF CREATIVES: Does the legal system in advertising matters facilitate the work of publicists? What obstacles do they encounter in the creative development?

• Robby Ralston, Director, Robby Ralston Advertising and Consulting Agency (Perú)

TO REGISTER FOR THE SEMINAR PLEASE CONTACT ALLENDE & GARCIA ABOGADOS