Webinar: Advising on the Pitfalls of Using Customer Reviews as a Marketing Tool around the Globe - September 30th
Regardless of what your company sells or where it is located, it likely relies on customer reviews to promote (or protect) its brand. Maybe it actively solicits customer feedback and posts reviews on the company website. Maybe its products are marketed or sold on third-party sites where reviews are key to how the products are ranked and displayed on the site. Or maybe customers actively post reviews or complaints on social media. The importance of customer reviews in e-commerce is increasing-as is scrutiny by regulators and competitors in different jurisdictions. This webinar will explore what is permissible and not permissible in this area around the globe.