Jenny Pienaar

Jenny is a senior partner in the Adams & Adams Trade Mark Department.  She graduated with a Bachelor of Arts (BA) from the University of Stellenbosch in 1988 and a Bachelor of Laws (LLB) from the University of Cape Town in 1991.  She was admitted as an attorney in 1994, and qualified as a trade mark practitioner in 2004.

Her areas of practice include all aspects of trade mark litigation; including, trade mark infringement, passing off and unlawful competition, trade mark opposition and cancellation matters before the Registrar of Trade Marks and the High Court; domain name registration, managing domain name portfolios for clients and filing complaints with domain name regulators to secure return of domain names for clients; all aspects of litigation relating to copyright;  filing objections to the registration of company’s names; an advertising and regulatory advisory practice incorporating compliance advice for consumer protection related matters, packaging reviews and clearances in South Africa and Africa, advertising clearances and reviews, filing and defending complaints before the South African Advertising Standards Authority, and assisting clients with packaging compliance issues raised by the South African government’s Department of Health and the Department of Agriculture, Forestry and Fisheries. 

Jenny is a fellow of the South African Institute of Intellectual Property Law (SAIIPL), a member of the Business Women's Association (BWA), the Licensing Executive Society, the Law Society of the Northern Provinces and the French/South African Chamber of Commerce and Industry (FSACCI). She is also a member of INTA and PTMG, is the chairperson of the Marketing Committee of GALA (Global Advertising Lawyer’s Alliance) and the President Elect of the Europe Middle East and Africa region of GALA. She regularly lectures to local design schools on aspects of advertising law and regulatory compliance and is a member of the Pretoria Arts Association where she and some of her fellow trade mark and commercial law partners offer free lectures to local artists.  Jenny was one of the authors, along with several of her partners, for the Adams & Adams Practical Guide to Intellectual Property in Africa. She has also co-authored the following publications: South African chapter on the Life Sciences Multi Jurisdictional Guide for the years 2014 and 2015, the South African Chapter of the World Trademark Review of Pharmaceutical Trademarks 2015/2016.