Geraint Lloyd-Taylor

Geraint is deputy head of Lewis Silkin’s leading Advertising & Marketing team. He has been a partner since April 2019. Geraint advises many of the largest and most successful advertising and creative agencies in the world, as well as several of the biggest and most innovative brands in the world. Geraint has successfully defended a wide range of high-profile ad campaigns and branded content from ASA investigations, as well as advising in relation to successful Independent Reviews of ASA rulings. He also advises high profile influencers and celebrities, as well as brands, agencies and some of the world’s leading social media platforms and online market places in relation to investigations by other regulators, including the Competition and Markets Authority (CMA).

Geraint is a leading expert in a range of highly topical areas in the Advertising and marketing sectors, including environmental (green) claims, crypto and online safety. Geraint advises in relation to environmental claims across advertising and marketing as well as related forms of branded online and offline content, from social media content and websites to packaging. Geraint advises in relation to compliance with both the ASA’s rules as well as compliance with the rules and guidance of the CMA, providing pre-compliance advice and defending leading global brands from investigations by the regulators. Geraint is also a leading expert in the emerging area of online harms/online safety. A very hot topic in the UK, online safety regulations are a high priority for the UK government, and other countries will be looking closely at the way these rules are designed in the UK as well as the way they are enforced by Ofcom. A committee of MPs and Peers recently recommended radical changes to the draft legislation in this area, including to ensure online paid advertising comes within the scope of the new Online Safety Bill. This will continue to be a very high-profile and sensitive topic throughout 2022 and beyond, with broad implications for many brands and agencies, as well as social media platforms and search engines.