Fast Fashion in the French Spotlight
October 14, 2025 | Caroline Bouvier
Founded in 1985 by lawyers from leading French and American firms, Bernard Hertz Béjot is an independent Paris-based business law firm with a distinctly international profile. Our multidisciplinary team advises French and foreign clients across a broad range of legal areas, combining technical excellence with the responsiveness, flexibility and pragmatism of a midsize structure.
In addition to our longstanding market-leading expertise in advertising, marketing, digital media and promotional activities, we support clients in key areas of business law, including:
We have been closely involved in the development of the internet and technology sectors in France from their inception, and we continue to advise global brands, digital platforms, media companies and innovative businesses on complex, high-stakes regulatory and commercial matters. Our lawyers routinely manage projects from initial design to full implementation, including emergency interventions, contract enforcement, and liaison with governmental agencies and professional organizations.
With clients across Europe, North America, South America and Asia, we operate fluently in French and English, providing advisory, transactional and litigation services that blend international standards with local insight. Our approach is hands-on, strategic and collaborative, ensuring tailored solutions that meet the evolving needs of global businesses.
October 14, 2025 | Caroline Bouvier
October 03, 2025 | Caroline Bouvier
October 26, 2024 | Caroline Bouvier
June 17, 2025
December 05, 2024
July 10, 2024
Litigation
Intellectual Property
Trademarks
Advertising & Marketing
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